Sharjah Media City Brings Together Its Partners at “Shams Majlis” to Foster Collaboration and Support the Growth of the Media Sector
Sharjah, June 4, 2026: Sharjah Media City (Shams) organized an interactive gathering under the “Shams Majlis” initiative, bringing together its licensed media companies and strategic partners as part of its ongoing efforts to strengthen the media and creative business ecosystem and promote collaboration among industry stakeholders, contributing to the growth, innovation, and expansion of companies operating within the sector.
The event aligns with Shams’ vision of building an integrated media community that connects companies, entrepreneurs, content creators, and strategic partners through a dynamic platform for networking, knowledge exchange, and exploring new opportunities for collaboration and investment. This, in turn, supports the advancement of the media industry and reinforces Sharjah’s position as a regional hub for creativity and content creation.
The gathering welcomed a distinguished group of media company representatives, entrepreneurs, creatives, and strategic partners from across the Shams ecosystem. It provided a valuable opportunity for direct engagement, professional networking, and discussions on the future of the media sector, while highlighting collaboration opportunities in media production, digital content creation, and creative and technology-driven services.
The program commenced with a welcome address by Rashid Abdalla Al Obad, Director General of Sharjah Media City (Shams), who emphasized that the “Shams Majlis” serves as a strategic platform that brings together media companies and their partners in an interactive environment that supports innovation and accelerates growth. He noted that building strong relationships between businesses and supporting institutions is one of the key drivers of competitiveness and long-term sustainability within the media sector.
Al Obad added that Shams continues to develop its services and initiatives in line with the evolving needs of media companies and entrepreneurs, enabling them to expand into new markets and seize emerging opportunities. He stressed that supporting and empowering media businesses remains a core part of Shams’ mission to advance the media industry and strengthen its contribution to the creative economy.
He further highlighted that the strategic partnerships established by Shams with local and international organizations are designed to deliver added value to its licensed companies by providing integrated services and practical solutions that enhance operational efficiency, unlock new growth opportunities, and allow businesses to focus on innovation and the development of their media products and services.
As part of the event, a specialized interactive workshop was delivered by DHL, showcasing the latest logistics solutions and services available to companies and entrepreneurs. The workshop explored best practices for improving operational efficiency, accelerating business growth, and supporting expansion into regional and global markets, particularly in light of the rapid shift toward the digital economy.
The session also discussed the growing importance of integrating logistics services with the media sector and highlighted their role in supporting startups, content creators, and creative enterprises by providing scalable solutions that meet changing market demands and facilitate expansion and market reach.
On the sidelines of the “Shams Majlis,” Sharjah Media City (Shams), represented by H.E. Rashid Abdalla Al Obad, Director General of Shams, signed a Memorandum of Understanding (MoU) with Salla, a leading e-commerce solutions platform, represented by Abdulla Al Hashmi, General Manager of Salla for the UAE.
The MoU aims to support Shams’ licensed companies and enable them to strengthen their commercial and digital presence by leveraging Salla’s advanced e-commerce solutions and technology tools. The partnership will provide participating businesses with new opportunities for growth and expansion in digital markets, while enhancing their competitiveness and supporting their digital transformation efforts.
The event concluded with an open networking session that brought participants together in a collaborative and engaging atmosphere, enabling them to exchange expertise, share successful experiences, and explore future partnership opportunities. The session reflected the spirit of collaboration that Shams continuously strives to foster across its media community.
Shams reaffirmed that the organization of the “Shams Majlis” forms part of a broader series of initiatives aimed at developing the media ecosystem in the Emirate of Sharjah and strengthening its position as a regional center for content creation, media innovation, and creative industries. These efforts contribute to building an integrated business community that connects companies, talent, and strategic partners within a supportive environment designed to drive sustainable growth.
Shams also emphasized its commitment to continuing the “Shams Majlis” initiative as an ongoing platform for engagement and collaboration, bringing together media companies, entrepreneurs, and strategic partners to exchange insights, strengthen professional networks, and unlock new opportunities that contribute to the sustainable growth and development of the media and creative industries.
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