Shams Arabic Content Award Opens New Horizons for Creative Talent Across the Arab World
Sharjah, UAE – 22 September 2026: The Shams Arabic Content Award, organised by Sharjah Media City (Shams), continues to strengthen its role as a platform supporting Arab creative talent by providing creators and content makers with an opportunity to showcase their work and spotlight distinctive experiences across various fields of content creation.
Now in its third edition, the Award has expanded its scope to reflect the diversity and evolution of the Arab content ecosystem, introducing three new categories: Best TV Series Screenwriter, Best Original Music for a TV Series or Film, and Best Creative Advertisement, alongside existing categories covering Short Film, AI-Generated Video, Content Creation, Podcast, and Acting.
The expansion of the Award’s categories comes in response to the rapid transformation taking place across the media and content industries, driven by the growth of digital platforms, advances in production technologies, and the emergence of new creative tools. The introduction of the AI-Generated Video category also reflects the Award’s commitment to keeping pace with developments in artificial intelligence and the new opportunities these technologies offer creators to develop innovative ideas, production approaches, and forms of storytelling.
Through the Award, Shams seeks to contribute to a creative environment that encourages innovation, supports the development of ideas and creative experiences, and provides emerging talents with an opportunity to showcase their work through a platform that brings together diverse fields of content creation. The initiative also aims to foster connections among creators, encourage knowledge and experience exchange, and highlight promising Arab creative talent.
The Award further reflects Shams’ commitment to supporting an integrated ecosystem for media and content creation by recognising talents and works that combine high-quality content with artistic and technical excellence, while demonstrating the ability to deliver innovative experiences that respond to the evolving media and creative landscape across the Arab world.
By expanding its categories and embracing a broader range of creative disciplines, the Shams Arabic Content Award continues to provide a platform that brings together creative talents and professionals from across the Arab world. It highlights works distinguished by the quality of their ideas, artistic and technical excellence, and ability to engage audiences, contributing to the visibility, development, and sustainability of Arabic content.
The Shams Arabic Content Award continues to welcome submissions from creators, content makers, and media professionals from across the Arab world through its diverse categories celebrating the various forms of creativity in content creation. Participants can learn more about the Award, its categories, and submission criteria, and register through www.shamsaward.ae.
