Shams News

Shams Launches “Bedaya”, an AI-Powered Business Setup Platform

“A Smart Start for Your Business” A seamless digital journey from idea to launch in minutes, through five intelligent steps that enhance ease of doing business and cost transparency

Sharjah, UAE – 12 October 2026: Sharjah Media City (Shams) has announced the launch of “Bedaya”, an artificial intelligence-powered platform designed to provide entrepreneurs and investors with an integrated digital experience for planning their business ventures, from developing a business idea to preparing for launch. The initiative reflects Shams’ commitment to advancing its digital services and leveraging innovative solutions to enhance the ease of doing business.

The launch aligns with the vision of the Emirate of Sharjah to support entrepreneurship and innovation, foster an advanced investment environment, and attract entrepreneurs and emerging businesses, further strengthening the emirate’s position as a hub for business, creative industries, and the knowledge-based economy.

Available at bedaya.shams.ae, Bedaya offers an interactive digital experience that streamlines the business planning journey, reducing what could take days of communication and enquiries to just a few minutes. The platform guides users through five interconnected stages: Idea, Activities, Cost, Identity, and Launch.

Powered by artificial intelligence, the platform analyses business ideas and helps users explore suitable options. Users can describe their business concepts in simple language, allowing the platform to assess the nature of the proposed activity, match it with the official economic activities approved by Shams, and recommend the most suitable options. This enables entrepreneurs to take their first steps with greater ease, without requiring prior knowledge of regulatory details.

Bedaya also provides intelligent recommendations on business setup packages tailored to the needs of each venture, alongside a detailed and transparent breakdown of fees and costs before payment. The platform further suggests brand names and preliminary visual identity concepts, bringing business, financial, and creative planning together in one experience and giving users a clearer vision of their projects before launch.

H.E. Rashid Abdalla Al Obad, Director-General of Sharjah Media City (Shams), said the launch of Bedaya marks a significant milestone in Shams’ digital transformation journey and reflects its commitment to harnessing artificial intelligence to enhance the investor experience and simplify the business planning process.

He said: “At Sharjah Media City, we believe that every successful business begins with an idea that deserves support and the opportunity to grow. Through Bedaya, we aim to offer a different approach to business setup, placing entrepreneurs at the centre of our efforts and equipping them with the tools and information they need to turn their ideas into viable ventures, with confidence and clarity.”

Al Obad added: “Our goal is to make technology a true partner in the entrepreneurial journey through intelligent solutions that save time and effort, enhance transparency, and make services more accessible. The launch of this platform builds on Shams’ commitment to supporting Sharjah’s vision of developing a competitive, knowledge-based economy driven by innovation, while attracting more entrepreneurs and investors from around the world.”

Bedaya is available around the clock in both Arabic and English, offering entrepreneurs and investors in the UAE and internationally the flexibility to explore business opportunities anytime and from anywhere.

The launch reflects Shams’ broader direction towards developing intelligent digital services that respond to investors’ needs, support the growth of emerging businesses, and provide a simpler, more transparent business planning experience. This contributes to strengthening Sharjah’s position as an attractive destination for business, investment, and innovation.

Entrepreneurs and investors can explore Bedaya at: https://bedaya.shams.ae/