Shams News

Shams Wins First Place in AI Narration at AI Media Award 2026 in Switzerland

The achievement for its creative production “WEAVER” reflects Sharjah’s vision for supporting talent and innovation

Sharjah, 29 October 2026: Sharjah Media City (Shams) has won first place in the AI Narration category at the AI Media Award 2026 in Switzerland for its creative production “WEAVER.” The achievement demonstrates Shams’ ability to use modern technologies to create content that brings together human creativity and artificial intelligence and competes on international platforms.

This achievement builds on the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, which places people, culture and knowledge at the heart of development and provides a supportive environment for talent and creative ideas. It also supports the emirate’s direction towards developing the cultural and creative industries and strengthening their contribution to the knowledge-based economy.

On this occasion, H.E. Rashid Abdalla Al Obad, Director General of Sharjah Media City (Shams), said: “We are proud of this achievement, which brings Sharjah’s name to an international creative platform and reflects the vision of His Highness the Ruler of Sharjah to invest in people and empower talent. The success of WEAVER confirms that providing a supportive environment and giving creatives the right tools and opportunities can lead to work capable of competing internationally.”

He added: “At Shams, we believe the value of artificial intelligence lies in its ability to expand the horizons of creativity and enable talent to turn ideas into impactful content. This recognition reinforces our direction towards connecting training with production and developing creatives’ skills in using modern technologies, opening up wider opportunities for them to work and compete in the media industry.”

He continued: “We appreciate the efforts of the team and everyone who contributed to this success, and we look forward to building on it by delivering distinctive work that reflects Sharjah’s ambitions and the potential of its talent. Our goal is to turn knowledge and experience into creative productions that reach audiences and strengthen our presence in content markets.”

The success of WEAVER highlights the creative and technical capabilities that Shams continues to develop, and the role of combining human skills with artificial intelligence tools in creating new approaches to storytelling and content production.

Shams continues to develop an ecosystem that supports media, film and television production by nurturing talent, strengthening international partnerships, and providing an encouraging environment for creators and media companies. This achievement supports its efforts to expand the reach of content produced in Sharjah and enhance its competitiveness internationally.