The Shams Arabic Content Award is an annual initiative by Sharjah Media City (Shams), launched in 2024 to foster and celebrate excellence in Arabic content across digital media, film, podcasts, AI-driven video, and performance. The award provides a dedicated platform for Arab creators to showcase their work, supporting innovation and encouraging the production of high-quality, meaningful, and culturally relevant content.

By honoring creativity and impact across multiple disciplines, the award contributes to strengthening the Arabic content industry and expanding its presence on both regional and global stages.