Sharjah Media City (Shams) and FAN Sign MoU to Empower Media and Artistic Talents in Sharjah

Sharjah, UAE – June 17, 2025: Sharjah Media City (Shams) and FAN – the Media Discovery Platform – have signed a Memorandum of Understanding (MoU) to collaborate on initiatives aimed at nurturing media and creative talents among children and youth in Sharjah.

The MoU was signed by His Excellency Rashid Abdullah Al Obad, Director General of Sharjah Media City (Shams), and Her Excellency Sheikha Jawaher bint Abdullah Al Qassimi, Director General of FAN, during an official ceremony held at Shams headquarters. The event was attended by senior representatives from both organizations.

Commenting on the partnership, H.E. Rashid Abdullah Al Obad stated:
"This MoU reflects our strategic vision to build meaningful partnerships that contribute to the development of a vibrant creative economy. Through this collaboration, we aim to empower the next generation of media professionals by offering them access to training, exposure, and real opportunities in the industry."

Her Excellency Sheikha Jawaher bint Abdullah Al Qassimi also expressed her enthusiasm:
"FAN is committed to discovering and guiding young talents toward successful careers in media and the arts. Our partnership with Shams amplifies this mission and reinforces Sharjah’s role as a cultural and creative capital for youth."

Under the agreement, Shams and FAN will work together to support the Sharjah International Children & Youth Film Festival through sponsorship and media outreach, feature key voices from the industry on Shams’ podcast "Hadeeth Shams", organize specialized workshops in film production, promote the “Shams Studios” project by sharing insights and data, integrate FAN into the “Ghayah” partner benefits program to access Shams’ services and licensing, and launch joint media and community initiatives that foster innovation and promote cultural values in Sharjah.

The MoU is valid for a period of five years and will be automatically renewed upon expiration.

This partnership is a significant step toward developing a robust media ecosystem in Sharjah, aligned with the Emirate’s broader vision of empowering youth and fostering creative industries.