From idea to script.
Madar's content writing and development service — from early concept to polished scripts ready for production, sale, or the writers' table.
Hekaya – The Script is a creative initiative supported by Sharjah Media City (Shams), aimed at discovering and developing screenwriters across the Arab world and empowering them to enter the drama and film industry professionally. The project has offered specialized training programs, workshops, and professional events that connect writers with producers and directors. It has resulted in the development of more than six original series over two seasons, in addition to launching the “Idea Bank”, which includes concepts for series, films, podcasts, and documentaries.
The project is now moving into a new phase of expansion, which includes launching an English-language edition to reach writers from around the world, as well as developing a digital platform to manage scripts and facilitate communication between writers and production entities. The initiative continues to organize professional events and advanced training programs. Shams Content Award 2025 also recorded over 300 participants from various Arab countries, reflecting the project’s ongoing growth and its role in building a vibrant and integrated creative community.
Every project opens with a search for the real story. Writers explore themes, characters, and the "why now" before a single scene is written.
The world takes shape — characters get arcs, the structure gets an outline, and the story earns its beats.
Pages get written, read aloud, and sharpened together. The room punches up dialogue, pacing, and scenes draft after draft.
Producers join the table with market and budget context — notes that move a draft from promising to greenlit.
A locked, production-ready script is handed to Madar's studios, stages, and crews — story moves from page to floor.
Services include:
- Writing and developing scripts for films and series.
- Writing media and digital content across formats.
- Developing ideas and turning them into complete projects.
- Preparing bespoke scripts based on each client's needs.
Start your journey with Hekaya
For more information:
+971 58 180 4769

