How to Create Shareable Social Media Content for Your Business

Creating shareable online content is essential to business growth, especially with the surge of giant corporations and competitors using social media as a tool to contest equally positioned targets. Regularly producing quality content can get perplexing and overwhelming. It is essential to distinguish between what works for your brand and what you want your brand to achieve. Your content should be relevant, informative, and appeal to the needs of your target audience. This type of content drives interaction, increases brand awareness, and emphasizes the need for your services.

Keeping your goals and objectives realistic and feasible are basic principles to follow before jumping on the social media train. Setting out the foundation first is what makes creating content simpler. There are 3 fundamentals you need to define before diving into the creation process. Why do you want to create content for social media, and what would you like to achieve?  What kind of content will you use to communicate with your audience? And lastly, which social media channels would you want to utilize to distribute your content?

Quality > Quantity

Provide content that is relevant and valuable for your target audience. It is no secret that timely well-thought-of content always performs better than repetitive fast-generated content. Many companies fill their posts with very generic and dry promotional ads to try and attract their audiences. These companies and corporations fail to remember that they are not engaging with an avatar or logo but with people of different views and emotions. Therefore, it is important to humanize your posts and showcase your organization's personality with every social media post. Another helpful tip is adding humor to your post. A survey conducted by Clutch.co, a platform for survey-driven data, suggests that 53 percent of consumers are just as likely to remember an ad if it is funny. Choose what best fits your brand's mission and ask yourself this question; what tone and style do I want to set across my social networks?

Set Up a Content Calendar

Sharing great content is essential, of course, but it's equally important to have a plan in place for when you'll share content to get the maximum impact. Setting a calendar will relieve you from the hassle of preparing content on demand.

Specific Channels > Several Channels

You don't have to be on them all—just the ones that matter to you and your audience. Some things to consider can help you choose which social networks to try and how many to try.

  • Audience – What are your potential customers' favorite spots? Which social network has the right demographics?
  • Time – How much time can you devote to a social network? Plan on at least an hour per day per social network, at least at the start.
  • Resources – What personnel and expertise do you have to work with? Social platforms like Facebook emphasize quality content. Visual platforms like Pinterest and Instagram require images and videos. Do you have the resources to create what's needed?

Greater Audience Engagement = Greater Brand Awareness 

No matter what industry your business falls under, engaging a targeted audience is critical. Engagement can mean many different numbers, such as page views, email opens, or Twitter interactions. While you don't need to analyze every metric, you should focus on specific measurements to achieve an established goal. You may notice your audience is dissimilar to what you initially were dealing with; hence why it is essential to keep your audience in a loop with whatever is there.

Contests and Giveaways

Free stuff is the way to people's hearts. Arranging occasional contests and giveaways is an impactful tool for audience engagement. According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests regularly grow 70% faster than those that don't.

Start your content creation journey

If you've accomplished all the above, you've got what it takes to prolong the growth of your business. Creating result-driven content on social media is an around-the-clock job, with regular training and persistence; the course of creation becomes more straightforward and more familiar. Also, remember that experiencing trial and error is all part of mastering the creation process.


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